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About the Elsa

The Elsa sofa combines contemporary elegance with exceptional comfort, featuring premium Jay Ideal JR1088-1 White bouclé fabric that offers a soft, textured finish and an inviting seating experience. Built on a solid Malaysian rainforest hardwood frame, it provides outstanding strength, stability, and long-lasting durability for everyday living. Its generously proportioned seat, low-profile silhouette, and plush cushioning create a relaxed, sophisticated look while delivering exceptional comfort for lounging, entertaining, or spending time with family. Available in 3 Seater (W280 × D105 × H68 cm) and 4 Seater (W340 × D105 × H68 cm) configurations, with both left-arm and right-arm options, the Elsa adapts effortlessly to different room layouts and interior designs. Combining premium craftsmanship with timeless style, the Elsa makes an elegant centrepiece for modern, minimalist, and luxury living spaces.

Specifications

SpecificationsDetails
Dimensions280 (W) × 68 (H) × 105 (D) cm
Seat Depth70cm
Seat Height40cm
Seating Capacity3 People
UpholsteryBouclé fabric ( Jay Ideal JR1088-1-White)
Frame MaterialSolid Malaysian rainforest hardwood
SuspensionZig zag sinuous springs
Density32 kg/m³ high-density foam
Available Sizes3 Seater, Arm Right | 3 Seater, Arm Left | 4 Seater, Arm Left | 4 Seater, Arm Right
Warranty3-Year Warranty
Elsa dimensions
Elsa

Why the Elsa?

01FOAM

32 kg/m³ Foam — Comfort That Holds Its Shape

Most entry-level sofas use 18–22 kg/m³ foam that compresses within 2–3 years. The Elsa uses 32 kg/m³ high-density foam across the full seat and back — engineered for daily household use over a decade.

02UPHOLSTERY

Tactile Bouclé, Pet-Friendly Build

The looped bouclé upholstery adds texture and warmth while standing up to real life — a genuinely pet-friendly fabric sofa that still looks designer in any living room.

03CAPACITY

Family-Sized 3 & 4 Seater Options

Choose a 3-seater for condos or a roomy 4-seater for open-plan family spaces, in left- or right-arm directions to suit your layout.

Product Comparison

FeatureElsa 3 Seater Sofa — FRWD FurnitureTraditional L-Shape Sofa
Design & ShapeCurved, smooth edges, Cozy and StylishStraight lines, Sharp corners, Classic look
Comfort & Seating StyleLounge-style for relaxing.Spacious for family use
Aesthetic & Interior StyleModern, Luxury and Minimalist SpacesClassic and Simple
Elsa 3 Seater Sofa — FRWD Furniture
FREE INTERIOR DESIGN CONSULTATION

Not sure if this fits your space?

Our design consultants will look at your room layout, recommend the right size and fabric, and tell you exactly what will work — at zero cost, zero obligation.

Laila
LailaWhatsApp
ID Consultant
Malique
MaliqueWhatsApp
ID Consultant
Book A Free Consultation

Caring for Your Elsa

Weekly Brushing & Vacuuming

Weekly Brushing & Vacuuming

Vacuum the bouclé upholstery weekly on low suction or sweep it with a soft-bristle brush to lift loose fibres, dust and pet hair. Never tug at a snagged loop — trim stray threads flush with scissors so the signature looped texture stays intact.

Blot Spills Immediately

Blot Spills Immediately

Treat spills the moment they happen: blot with a clean, dry white cloth working from the outside in. For stubborn marks use a barely-damp cloth with mild, pH-neutral soap and let it air-dry. Avoid soaking the bouclé, which can leave watermarks.

Rotate Cushions & Avoid Sunlight

Rotate Cushions & Avoid Sunlight

Plump and rotate the seat and back cushions weekly to keep an even, full shape and prevent sagging. Position the sofa away from direct sunlight and heat sources so the colour stays true and the fabric does not dry out.

Delivery, Installation & Returns

Free Delivery + In-Home Installation

Ready Stock
Delivered in 3–5 business days within Klang Valley.
Made-to-Order
Custom colours delivered in 10–14 business days.

Free delivery and installation for orders above RM2,000 — Klang Valley only. Our team delivers, unboxes, assembles, and positions every piece exactly where you want it. We'll WhatsApp you within 24 hours to confirm your delivery slot.

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14-Day Return Policy

Return Eligibility
We accept returns within 14 days of delivery for items in original condition.
Custom and made-to-order pieces are non-returnable.

To initiate a return, WhatsApp our team with your order number. Our logistics team will coordinate a collection. Refunds are processed within 5–7 business days of collection.

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Customer Reviews

5.0
5.0 | 3 (reviews)
P*********e
19 Oct 2023
5.0

Even though the shipping slightly delay to sabah due to holidays,it’s worth the wait..indeed the sofa is modern and beauty..i would highly recommended CUURA..the person incharge Hermes is also very helpful and always replied to me,you’re the best!

Customer review photo
B*********ć
19 Oct 2023
5.0

N/A

Customer review photo
A*********y
19 Oct 2023
5.0

From the 1st step, ordering✅, confirming✅, payment✅, delivering✅, material✅, we get what we see and what we want. 5 Star from us. Thera Place

Customer review photo

Own an Elsa?

Share a photo of your piece at home and earn a RM50 store voucher.

Frequently Asked Questions

1.

What sofa size fits a Malaysian apartment living room ?

For a standard Malaysian apartment or condo living room (wall length 3.2–3.8m), a 3-seater sofa at 2,100–2,300mm fits with space for a side table and walkway. For a studio or compact living room under 3m of wall, a 2-seater or compressed sofa is the practical pick. Leave at least 300mm of clearance on each open side.
2.

Fabric or leather-look for a Malaysian family with kids ?

Leather-look (PU) is the more forgiving choice for young kids — spills wipe off, it doesn't absorb odour, and it handles rough daily use. Fabric with removable, washable covers is a close second: the covers come off for cleaning and can be replaced without replacing the sofa. Full-grain leather is less suitable for active young households because scratches don't self-heal.